Long-form social post (event promotion + awareness)

Client: ACAMS

Role: Copywriter

The challenge

Promote a conference session on elder fraud in a way that cut through industry noise — without sensationalizing harm or reducing a systemic issue to headlines.

The goal wasn’t just attendance. It was reframing the problem: showing that elder fraud is not a series of isolated incidents, but the result of structural gaps across institutions, platforms, and frontline teams.

The approach

I opened with a single human decision — “Let’s do it.” — to ground the post in lived experience before expanding outward to the broader system failure.

The copy follows a deliberate arc:

A personal moment
The scale of the problem
The institutional blind spots
The need for collaboration, not siloed fixes

Rather than focusing on tools or tactics alone, the message centers responsibility, connection, and urgency — positioning the event as a place to rethink how fraud is prevented, not just detected.

The copy

“Let’s do it.”

Those three words sealed the fate of a retired lawyer who lost $740,000 — not to hackers, but to a fake federal task force.

They convinced him he was helping bring down criminals.

Instead, he helped them steal his life savings.

This isn’t just about one victim. It’s about how to close systemic gaps that endanger millions of people.

Why this works

Uses story, not shock, to establish urgency
Translates a complex fraud typology into human impact
Positions collaboration as the core solution
Elevates event promotion into thought leadership
Demonstrates strong long-form narrative control in a social format

What this shows about my work

This piece reflects how I approach high-stakes topics:

Start with people, not policy
Build clarity without oversimplifying
Respect the audience’s intelligence
Use storytelling to drive understanding — and action