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Clarity over noise. Always.
Social Post + Carousel
Sakina Eddahabi Member Story
Client: ACAMS
Role: Copywriter
Format: Social post + carousel
The challenge
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Highlight the impact of certification through a relatable career story.
The approach
I built the post around contrast and progression — rejection, resilience, growth — using concise, narrative-driven copy designed to inspire early-career professionals.
Why this works
It humanizes the brand and reinforces value through story, not sales language.
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