Social thought leadership

The challenge

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ACAMS members must recertify their credentials on a strict schedule — but the process involves:

 

• Different rules for associate, specialist, and advanced certifications

• Multiple deadlines and fee structures

• A self-service online account system

• High anxiety around missing deadlines or losing credentials

 

 

The risk was not just confusion — it was credential loss, financial penalties, and member frustration.

 

ACAMS needed a single guide that could explain the entire journey clearly, regardless of where a member was in the process.

 

 

Why this works

 

This guide succeeds because it treats compliance as a user experience problem, not just a rules problem.

 

Instead of saying “Here are the requirements,” it says:

 

“Here’s where you are. Here’s what to do next.”

 

It blends:

 

• Regulatory accuracy

• UX thinking

• Editorial clarity

• Visual communication

• Risk-aware language